Virtual waiting room
Control traffic spikes and give your audience fair access.
The virtual waiting room brings you peace of mind as it guarantees smooth ticketing under high demand, even in the event of unpredicted peaks. Visitors are redirected to a virtual waiting room and will be able to buy tickets when it’s their turn, ensuring you always deliver a great user experience. All other tools, including box office, audience CRM and scanning, are shielded from the surge in traffic. The virtual waiting room is fully integrated and very easy to manage.
Ticket sales for popular events or seasonal tickets can attract large numbers of website visitors. In some cases, malicious bots can make things even worse. Without a waiting room or queueing, systems are at risk of becoming overwhelmed, triggering a series of complications or even system crashes. These problems can cause substantial revenue loss and reputational damage when audiences take to social media to vent their frustration.
The virtual waiting room makes sure all tools continue to operate smoothly under high traffic. Depending on whether or not you are expecting a peak, the waiting room can function differently:
In the event of an expected surge in demand at a specific timing, you can simply activate the virtual waiting room before tickets go on sale. You can notify all visitors who access the sale before launch time by a personalized message. When the sale begins, they will be allotted a randomized queue number. There is no need to refresh the page: customers will be redirected to the sales page automatically. Any visitors arriving after the sale has started will receive a sequence number on a first-come-first-served basis.
Anyways, in the event of an unscheduled traffic fluctuation, the queue is activated automatically as soon as the capacity threshold is exceeded. From this moment onwards, all visitors are handled on a first-come-first-served basis.
Visitors receive continuous updates about the number of people before them as well as real-time messages to keep them informed, for example when tickets go on sale for an additional show.
Because the virtual waiting room is fully integrated in all ticketing pages, no additional setup is required. And obviously, there is no need to buy (costly) external tools.